What does the brand embody?  YOU-FULL STOP.  Your true self expression, whatever that might be.  That wild abandon, you at your most confident, in your bliss.  On a stage laying your heart bare for a crowd or shaking your booty out front in an oh so sexy yet elegant ensemble,  cuddled up on the couch in a sweater dress on a rainy day,  Exuding positivity as you kill it at a meeting in a tailored garment,  floating through a wild flower field in a flowy tiered dress. These are the fleeting moments of our lives,  those memories that make us who we are.